Service accepting bitcoin payments for gift cards recently added popular doughnut producer to its list of companies.

The coffee chain does not directly accept the digital currency as a payment method. However, bitcoin users will now be able to pay in one of the largest coffee chains in the USA thanks to the gift card integration through eGifter. In addition, customers will receive a bonus of up to 3% when paying with bitcoins.

Online platform offers eGift Cards from over 200 national brands in the US. As reported in their blog, introducing cryptocurrency payments as an option, the company brings the mass adoption of bitcoin to everyday life. What makes eGifter different from companies such as Gyft and Fold is that users can freely assign the gift card balance they want to purchase.

“With eGifter you can often buy a precise amount, so you're not stuck with having this balance on this card you may never use again,” commented Reddit user under the nickname thedesertlynx on the news.

According to eGifter CEO Tyler Roye, the integration of the coffee chain was inspired by the habit of employees to drink coffee.

“The card was on our wish list since our first day in business. Many of the eGifter team members start every day with Dunkin coffee, also referred to around here as startup fuel. Those cups in our hands were a constant reminder that we wanted this card, so we are quite excited to finally be able to offer it to our members,” quoted Roye in the company's blog.

Earlier, CoinFox reported that Airbitz, the company specialising in bitcoin security and digital assets, was promoting bitcoin among general public offering 20% discount on Starbucks and Target gift cards. In summer 2015, CardCash, a company that controls a significant portion of American gift cards market, started accepting bitcoin.

Lena Gabdullina